Chrysler Group‘s ad campaign deemed “Imported from Detroit” took home top honors Wednesday in New York City. The North American Grand Effie Award is rewarded to the most effective ad in the nation– “Imported from Detroit”.
“Imported from Detroit was the Grand Effie winner because they sold the product, the category and the city,” said Deborah Sandler, President, Mars Chocolate North American and a Grand Effie jury member, in a news release. ”The success of this campaign has contributed significantly to the company’s sales growth over 2010, and as a result of this success, Chrysler has paid off their government bailout six years early,” Chrysler said in its entry.
Here’s the original commercial: